Ivan Soto-Wright: Yes, well, I think it's constant on our part. We have this word within MoonPay called Kaizen, which is continuous improvement. It's these 1% incremental improvements that you make every day. If you do it for a year, you will get a 3,000% improvement. That's why we constantly learn from our users. The reality is that it just takes time. You have to adapt that product. You have to receive that feedback. You need to listen to your clients. And obviously trying to solve some of their biggest problems. For example, it is not acceptable if you have a high rejection rate because your bank rejects you. We do things like notify the customer based on the six digits of the card number. We could tell them, hey, you can try another payment method. Now we can tell them to try PayPal.