Pro Research: Wall Street delves into HP Inc.’s market dynamics

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In the swiftly evolving world of technology, HP Inc (NYSE:). stands as a notable entity in the IT Hardware and Communications Equipment sector. The company’s strategic focus on the PC and printing markets positions it among the prominent players contending for market share in a competitive landscape. With divergent views from analysts, HP Inc.’s trajectory is under scrutiny, as market participants weigh the potential impacts of market trends and company initiatives on its performance.

Company Overview

HP Inc., headquartered in Palo Alto, California, is a leading provider in the personal computing and printing industry. The company’s product offerings span across a diverse range, including PCs, gaming systems, peripherals, and printers. HP Inc. is also known for its subscription-based models in the printing segment, aiming to navigate a path toward sustainable revenue streams.

Market Performance and Competitive Landscape

The company’s stock has seen fluctuations in line with its market cap, which as of November 20, 2023, stood at approximately $27.66 billion. HP Inc. competes with giants such as Dell (NYSE:), Lenovo, and Apple (NASDAQ:) in the PC market, while in the printer segment, its rivals include Canon and Epson. The competitive intensity is palpable, with HP Inc. making strategic moves to secure its position and drive growth.

Strategic Direction and Innovations

Analysts have highlighted HP Inc.’s efforts to integrate AI into PCs as a potential driver for revenue growth, with the expectation that AI integration could lead to increased average selling prices. The company is also focusing on structural improvements in the print segment, shifting towards subscriptions and profit-upfront models, which are anticipated to bolster operating profit growth.

Financial Outlook and Analyst Projections

There is a consensus among analysts that HP Inc. is expected to see a return to growth in the PC market by 2024, with replacement cycles and the end of Microsoft (NASDAQ:) Windows 10 support in October 2025 acting as catalysts. Despite this, there are concerns about the print segment, where the company faces challenges from generic competitors and slow growth in new markets like 3D printing.

The company’s financial execution has been strong, with revenue and earnings growth post-separation from Hewlett Packard Enterprise (NYSE:). HP Inc. has increased its market share over time and has been recognized for its innovative product development.

Analyst Ratings and Price Targets

The ratings and price targets for HP Inc. have varied, with some firms maintaining a cautious stance due to anticipated weakness in the PC and Print end markets through the first half of 2024. On the other hand, upgrades to Buy ratings from other firms reflect a more optimistic view based on improvements in the PC ecosystem, cost reductions, and attractive valuations. Price targets from analysts range from $23 to $33, reflecting the mixed outlook on the company’s future performance.

Bear Case

Will HP Inc.’s market challenges lead to underperformance?

Analysts have expressed concerns about the persistent weakness in the PC and Print end markets, which are expected to continue affecting HP Inc.’s performance at least through the first half of 2024. The company’s underweight rating by some analysts is predicated on these market challenges, suggesting that there may be more downside potential relative to other stocks in the sector.

Can competitive pressures in the Print sector hinder HP Inc.’s growth?

The Print sector presents its own set of challenges for HP Inc., with competitive intensity and issues in supplies causing headwinds. Analysts worry that the company’s growth expectations for Print hardware may be overly optimistic, and the operating margins in this segment are already at the high end of the new guidance range, which could make consistent profit growth difficult to achieve.

Bull Case

How could AI integration and PC market improvements boost HP Inc.’s revenues?

Analysts are optimistic about the PC market’s recovery, with AI integration expected to catalyze revenue growth. HP Inc.’s focus on AI could lead to increased average selling prices and drive a conservative long-term guide for the Personal Systems segment. Additionally, market share gains and positive supply chain commentary suggest an improving demand environment for PCs.

What are the prospects for HP Inc.’s cost reductions and shareholder returns?

Significant cost reductions are expected to support margin and earnings recovery for HP Inc. Analysts also anticipate higher free cash flow generation, which could result in increased share buybacks and enhanced shareholder returns. The company’s undemanding valuations and prospects for higher free cash flow generation are seen as bullish indicators.

SWOT Analysis


  • Strong brand presence and diversified product portfolio.
  • Innovative product development and market share growth.
  • Strong financial execution with revenue and earnings growth.


  • Expected continued weakness in key markets into the first half of 2024.
  • Challenges in the printing business due to generic competitors.
  • Competitive PC market with potential for continued weak demand.


  • AI integration in PCs could lead to increased average selling prices.
  • Potential PC market growth with upcoming refresh cycles.
  • Structural improvements in the print segment could drive operating profit growth.


  • Risks from major shareholders potentially selling their stake.
  • Possible margin pressure from worsening macroeconomic conditions.
  • Intense competition in both PC and Print sectors.

Analysts Targets

  • Barclays Capital Inc.: Underweight with a price target of $23.00 (November 21, 2023).
  • Citi Research: Buy rating with a target price of $33.00 (November 13, 2023).
  • Morgan Stanley & Co. LLC: Equal-weight rating with a price target of $31.00 (October 11, 2023).

The analysis spans from October to November 2023.

InvestingPro Insights

In the dynamic landscape of technology investments, HP Inc. (HPQ) presents a blend of traditional stability and modern strategic shifts. The company’s commitment to shareholder returns is evidenced by its high shareholder yield and a track record of raising its dividend for 7 consecutive years. This consistency is a testament to HP Inc.’s financial discipline and its ability to navigate through market cycles, which may reassure investors looking for stable dividend-paying stocks.

On the valuation front, HP Inc. trades at a P/E ratio of 8.81, which is attractive when considering its strong free cash flow yield, a metric emphasized by InvestingPro Tips. This suggests that the company is generating ample cash relative to its share price, providing a buffer in volatile market conditions. Additionally, with a market capitalization of $28.66 billion and revenue for the last twelve months as of Q4 2023 at $53.72 billion, HP Inc. is a significant player in the Technology Hardware, Storage & Peripherals industry.

While some analysts have revised their earnings expectations downwards for the upcoming period, it’s important to note that HP Inc. has maintained dividend payments for 53 consecutive years, which could be a sign of its resilience and commitment to shareholders. For those seeking further insights and a deeper dive into HP Inc.’s financial health and future prospects, InvestingPro offers a wealth of additional tips. Currently, there are 12 more InvestingPro Tips available for subscribers, providing a comprehensive analysis that could guide investment decisions.

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