An even bigger screen
The iPhone 16, equipped with its new A18 chip, will carry a new action button: it will allow you to launch the torch or the 48 Megapixel camera (as in the 15 Pro and 15 Pro Max models). A second button lets you focus when taking a photo or zoom. In terms of price, the iPhone 16, which should have a better battery, will be priced from $799 for the iPhone 16 and $899 for the iPhone 16 Plus.
As for the Pro model, it will undergo a makeover with thinner black bezels, allowing the screen to be enlarged up to 6.3 inches and even 6.9 inches for the Pro Max (this will be the largest screen ever designed by the brand ). This new model, which promises to be more powerful and faster than its predecessors, will be offered in four colors, including a new color called “Gold Sand”.
The iPhone 16 Pro will also have a new 48-megapixel ultra-wide-angle camera and up to 4K video quality with a frame rate of 120 frames per second. It will cost $999 for the Pro model and $1,199 for the Pro Max model. Pre-orders start on Friday, September 13th, but the release is scheduled for September 20th.
The highly anticipated artificial intelligence
Apple has confirmed that Apple Intelligence will be fully integrated into the new models and will indeed be available in France, but only from 2025. “Apple Intelligence marks the beginning of a new era for Siri,” assured Craig Federighi, Apple's vice president. According to him, the new AI system makes the assistant “more natural, more contextual and more personal”.
Apple unveiled Apple Intelligence in early June, a year and a half after startup OpenAI kicked off the generative AI wave with ChatGPT. Thanks to this technology, users will be able to “turn notes into well-written invitations” or create illustrations on demand, explained Mr. Federighi, Apple's vice president.
They will see a summary of each email instead of the first two lines, and they will also be able to ask Siri more complicated questions, for example to find a photo in their albums by describing it orally. “Your data is never stored or shared with Apple. They are only used to respond to your requests, and in an industry first, independent experts can continually verify this privacy promise,” said Federighi.
The operating system update with Apple Intelligence will roll out gradually, starting with the English version for the United States in October on compatible devices. In Europe, the group delayed the launch of Apple Intelligence due to “regulatory uncertainties” related to new laws on digital markets.
New AirPods
In turn, AirPods 4, new models of Apple's wireless headphones, will offer improved sound quality according to the brand. The headphones will have spatial sound and should improve call quality. The release of the new models is scheduled for September 20 with a price ranging from $ 129 to $ 179 (depending on the presence or not of noise reduction).
The company also launched its new connected watches (Apple Watch). Like its predecessors, the Apple Watch Series 10 (priced at $399 for the Wifi model and $499 for the classic model) will benefit from a larger screen with thinner bezels. Equipped with reinforced glass, the watch will be able to display more vibrant colors depending on the brand. Renowned for its strengths in health monitoring, it will also detect sleep apnea thanks to its operating system update. No new version for the SE model as well as the high-end model, the Apple Watch Ultra 2, which will only benefit from a new “satin black” color.
Apple needs an outlet to relaunch its phones, which are slowly losing momentum. For the April-June period, iPhone revenue fell 1% year-over-year to $39 billion.