In this sense, Digital Business World Congress, the European Reference Forum on Digitalisation developed under DES, has welcomed major global voices such as Zondwa Mandela, grandson of Nelson Mandela; Wendy Hall, the pioneer in developing science to create the Internet; or Linghan Zhang, member of the UN High-Level Advisory Body on Artificial Intelligence, who have agreed to put humans at the center of technological progress so that it truly becomes an engine for advancing fundamental rights.
They all met during the sessions that took place for the first time under the name at the conference #AI4Humanity by the UNand who were led by Carmen Artigas, co-chair of the United Nations High-Level Advisory Body on Artificial Intelligence. Artigas has even been recognized by DES as AI Leader of the Year, because it is an exemplary figure at an international level in promoting digitalization, both in the private, public and academic spheres, and is also a promoter of ethics in the field. of artificial intelligence.
Likewise, DES has presented the great progress accelerated by the advent of AI across all sectors. In the healthcare areathe advent of neurodata enables the development of therapies for trauma recovery; while in the cultural industry It promotes the democratization of the arts and the marketing sectors see their productivity and effectiveness increase.
DES2024
The celebration of the eighth edition of DES has led to hotels in Malaga putting up the 'full' sign, registering a 98% occupancy during the days of the congress, a fact that was accompanied by the economic impact that the summit left on the city, namely more than 34 million euros.
“DES continues to build an environment in which managers from all over the world can find knowledge and success stories How you can apply technology to improve your organizations: from the most operational part to the production or development of services, or even marketing strategies to differentiate ourselves in the market,” says Sandra Infante, director of DES. “And doing this in Malaga is a clear opportunity, as the potential that the city currently has as an epicenter of technological innovation in Europe helps ensure that the event runs hand in hand with the host venue.”
DES2024 has brought together 403 global companies such as IBM, Oracle, Nvidia, Santander, T-Systems, Clear Channel, eBay, Fhios, Jirada, NP Digital, The Cocktail, Vass, Westcon or Zoho, who have released solutions and applications of technologies related to AI, digital twins, blockchain , cybersecurity, data analysis, multi-cloud, Virtual Reality or Augmented Reality, and many others.
On Thursday, the last day of the world summit, he had a space to explore the world new trends that will shape the landscape of companies in the coming years, in which AI will play a leading role. Statistics show that AI could contribute up to $15.7 trillion to the global economy by 2030, revolutionizing industries and creating new growth opportunities.
In this context, Rhett force, leadership development specialist and columnist at Forbes, has emphasized that the ability to adapt, resilience and a focus on innovation will be elements of great value to achieve business success. “The future depends on how we adapt as leaders, not on how we adopt technology,” he indicated. For this reason, it is considered essential to have proactive executives, who promote a dynamic culture and continuous learning, with an organization that is driven by data, that can make decisions in an agile way and, above all, that has resilient plans to succeed. despite every unexpected challenge.