The NVIDIA GeForce RTX 40 SUPER GPUs appear to be a hit, as models like the RTX 4070 SUPER have seen strong sales in Korean DIY markets.
NVIDIA GeForce RTX 40 SUPER GPUs are selling like hotcakes in South Korean DIY markets; all SUPER cards are now more popular than non-SUPER series cards
Ever since the NVIDIA GeForce RTX 40 Super cards entered the market, the original non-Super cards started to lose traction in most parts of the world. This is because the Super cards had an MSRP almost equal to the non-Super editions, but provided more performance. Even in the Korean DIY market, the Ada Super cards are proving their dominance by capturing a solid GPU share.
According to Danawa's researchNVIDIA GeForce RTX 40 Super graphics cards outperformed non-Super editions by almost 100%. Some GPUs like the RTX 4080 have almost disappeared from the market. The RTX 4080 launched at $1200 and was a very low-priced GPU in the series. As soon as NVIDIA decided to launch the RTX 4080 Super for $200 less, the 4080 Super quickly gained over 4% of GPU sales, currently holding a 4.55% share according to July stats. On the other hand, the RTX 4080 remains at almost 0% and did not exceed 0.08% in most months except for January in the first half of 2024. This is because the RTX 4080 Non-SUPER was replaced by the SUPER variants.
The most popular GPUs like the NVIDIA GeForce RTX 4070 Super and 4070 Ti Super saw much higher sales in the first 7 months. The RTX 4070 Super has the highest market share, holding over 12.73% over the past 5 months. While the RTX 4070’s share plummeted to just 1.91% from 7.24% in January. The RTX 4070 Ti Super is also selling quite convincingly, currently holding a 6.5% share according to July sales stats from just 0.58% in January.
The RTX 4070 Ti plummeted to just 0.08%, but that’s also because the GPU was replaced by the Super variant. The RTX 4070 Non-Ti & Non-SUPER model still exists on the market, but reports of an ongoing shortage due to GDDR6X DRAM supply may indicate declining sales. NVIDIA is rumored to be preparing a GDDR6 variant of the card that could boost its sales again, but it needs to be priced attractively.
Pricing has significantly impacted sales, as NVIDIA decided to launch the RTX 4070 Super for just $50 more than the non-Super edition while offering roughly 20% more performance. The RTX 4070 Super is currently selling for an average price of 944,230 won, which is about 30,000 won less than its suggested retail price in January. Similarly, other Super editions saw their prices drop in the first half of 2024 every month, leading to more sales.
When we look at the stats for the best-selling editions of these GPUs, Gigabyte comes out on top for the RTX 4070 Super with a 35.91% share, followed by EMTek with 22.39% and MSI GPUs with 18.57%. For the RTX 4070 Ti Super, EMTech, MSI, and Galaxy were close to each other, but for the RTX 4080 Super, EMTech was the favorite brand that users opted for, with a share of over 30%.
News source: Danawa