The Best Celebrity Beauty Brands and Forgotten Ones: From KKW to JLo Beauty

In the 1400s, God sent swarms of locusts, swarms of frogs, and a litany of lice to punish the people in what is now known as the Plagues of Egypt. In the 21st century, we have had our own plagues. The first was celebrity Scent: You might remember Beyoncé's Heat, Sarah Jessica Parker's Lovely, Britney Spears' Fantasy – or one of the twenty individual variations that created the inevitable sweet smoke that enveloped every Boots and Superdrug.

Then came the apps. “The Jeremy Renner app is a must-have,” Jeremy Renner probably said. Then came the subscription services — mini-Goop imitations that let you sign up for updates on the inner workings of Khloe Kardashian and her growing hatred of gluten.

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