University launches career to become an 'influencer'

South East Technological University (SETU), located in Carlow (Ireland), is launching a professional career focused on training 'influencers' and digital content creators.

The program, titled 'Content creation and social networking', spans four years and seeks to prepare students to create more impactful work, communicate properly and monetize their profiles effectively.

The curriculum includes both practical and theoretical subjects, covering key aspects of content creation. In addition to video production, this course offers subjects such as psychology applied to social media marketing, data analysis, and storytelling.

His career is not limited to just creating videos for platforms like TikTok, YouTube or Instagram, but explores important skills such as content organization, campaign planning and digital entrepreneurship.

SETU strives for its students to master the technical aspects of content creation and build confidence in front of the camera. Additionally, the program gives them the tools to manage their own digital ventures, preparing them for success in a highly competitive field.

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