VFACTS: The best-selling utes in Australia in 2023

The Australian-developed and engineered Ford Ranger ute has dethroned the Toyota HiLux from its seven-year long reign as the best-selling car in Australia in 2023.

Ford sold over 2000 more examples of the Ranger in 2023 than Toyota did HiLuxes.

The Isuzu D-Max followed the two segment leaders as the third-best selling ute (and third best-selling vehicle overall) in Australia in 2023, followed by the Mazda BT-50 and Mitsubishi Triton.

Rounding out the top 10 best-selling utes were the Toyota LandCruiser pick-up/cab-chassis, GWM Ute, LDV T60/eT60, Nissan Navara, and Volkswagen Amarok.

The US-built and locally converted Ram 1500 pick-up narrowly missed out making the top 10. It’s currently the best-selling vehicle in the full-sized ute segment in Australia.

There are also a wide range of new utes due to launch in Australia this year, including the likes of the BYD plug-in hybrid ute, Ineos Grenadier Quartermaster, JAC T9, new-generation Mitsubishi Triton, and Toyota HiLux with 48V Technology.

Australian ute (4×2 and 4×4 combined) sales, 2023

Ford continues to be strong in the more profitable 4×4 ute segment, where it offers variants like the high-performance Raptor and luxurious Platinum that Toyota can’t yet match.

Sales of North American-built and locally converted pickups continue to rise in Australia as well. The Ram 1500 and Chevrolet Silverado 1500 were the two best-selling examples of these pickups locally during 2023.

It’s worth noting deliveries of the locally converted Ford F-150 only began in late November 2023, and were recently paused due to a turbocharger fault related to the remanufacturing process.

The Toyota Tundra also isn’t officially available for retail purchase, as Toyota Australia is currently conducting a “real-world evaluation and validation program” that will see 300 potential customers lease the pickup.

Australian ute (4×4) sales, 2023

Model 2023 sales
Ford Ranger 58,261
Toyota HiLux 48,995
Isuzu D-Max 25,443
Mazda BT-50 14,043
Mitsubishi Triton 13,732
Toyota LandCruiser pick-up/cab-chassis 11,414
GWM Ute 9363
LDV T60 9027
Nissan Navara 7510
Volkswagen Amarok 6626
Ram 1500 5922
SsangYong Musso 3491
Chevrolet Silverado 1500 2260
Chevrolet Silverado HD 1105
Ram 2500 824
Jeep Gladiator 811
Ford F-150 145
Ram 3500 87
Toyota Tundra 20

Toyota makes up for the Ranger outselling it in the 4×4 ute segment by consistently outperforming it in the 4×2 ute segment where fleet buyers account for a larger share of the customer base.

The Isuzu D-Max also outsells the Ford Ranger in the 4×2 ute segment.

It’s worth noting part of the LDV T60 sales includes the eT60, which is currently the only all-electric ute on sale in Australia. It’s unclear exactly how many LDV eT60s were sold during 2023.

Australian ute (4×2) sales, 2023

Model 2023 sales
Toyota HiLux 12,116
Isuzu D-Max 5759
Ford Ranger 5095
Mazda BT-50 3483
Mitsubishi Triton 2909
Nissan Navara 989
GWM Ute 253
LDV T60/eT60 79

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