Some X users (formerly Twitter) require #BoycottDunkinDonutsand viewers are likely wondering why. The call to boycott dunkin is far from the first time that users on the platform have united against a brand. However, most of the tweets are so vague that you’ll have a hard time understanding what the fuss is all about. Well, we’ve done the legwork so you won’t have to be confused the next time you see someone tweeting in subtitles about giving up their regular coffee and doughnut shop.
Why are people calling for a boycott of Dunkin Donuts?
The call to boycott Dunkin Donuts is becoming increasingly popular due to the company's advertising policies. In particular, Chris Pavlovsky, the founder Rumble Video Platformclaimed Dunkin told him that Rumble would have to drop right-wing commentator Steven Crowder and move away from right-wing culture in order for the company to spend advertising money on them.
Pavlovsky responded to Dunkin': “No, we don't discriminate. All cultures are welcome at Rumble.”
Crowder has faced controversy in the past. After being taken down and banned by YouTube multiple times, he permanently moved his channel to Rumble. Despite a much smaller viewer base on the platform, Crowder continues to receive hundreds of thousands of views per stream and remains an influential right-wing voice.
The trend highlights the ongoing tensions between advertisers, content platforms, and content creators in the digital age. Some boycott advocates argue that Dunkin’s alleged stance violates free speech. In contrast, others see it as a smart business decision to protect the brand’s image.
The incident also highlights the polarized nature of today’s media landscape, where content creators and platforms often cater to specific ideological audiences. As companies navigate these tricky waters, they must balance their advertising strategies with the potential for backlash from different consumer groups.
It remains to be seen how, if at all, this boycott will impact Dunkin's business and advertising in the long term.