The Chinese group Chery is launching its second car brand on the Spanish market after Omoda. Its first model, the Jaecoo 7 SUV, is already on sale from 33,900 euros.
The automobile group Cherrybrand owner Omodaannounced this Tuesday the official launch of Jaécoo in Spain with the opening of orders for Jaécoo 7a luxury SUV that becomes the second model of the Chinese group in Europe after the Omoda 5released last February.
The Jaecoo 7 is an SUV 4.5 meters in length be available with two mechanics different. On the one hand, a 1.6 turbo petrol engine with 145 hp which is already on sale and, on the other hand, a 340 hp plug-in hybrid version with 90 kilometers of autonomy in 100% electric mode (more than 1,200 km of total autonomy).
The new Jaecoo 7 is now available in Spain from 33,900 euros for the front-wheel drive petrol version, while the 4×4 version will start in 37,900 euros. The first customers of the petrol version will benefit from a Engine warranty valid up to 500,000 kilometers.
The variant plug-in hybridwhich will arrive in Spain in January 2025, will be available from 40,900 euros with front wheel drive and 42,900 euros with 4×4 traction.
News in 2025
2025 will be a key year for Omoda and Jaecoo as they expand their vehicle lineup with at least four new models, including the Omoda 7 and the Omoda 9According to the sales director of both brands in Spain, Francesco Colonnese“Both will arrive in 2025, but not at the same time,” confirmed the Italian coach.
“The idea is to also launch the Jaécoo 8 of seven seats in the second half of 2025 and later, the Jaécoo 5“, smaller but also with a 4×4 version,” Colonnese said.
The goal of both brands is “have many solutions and cover several segments” in order to satisfy the demands of customers looking for a car with “an attractive design with personality” both in a crossover and in a four-wheel drive “real SUV”. “All Jaecoo models will have a 4×4 version”said Colonnese.
The Italian manager expects that the commercial network of Omoda and Jaecoo, with 65 dealers Currently, it reaches 75 points of sale and after-sales service in the coming months and will continue to grow in 2025. “If more models arrive and the customer wants more cars we will need to be more present” he assured.
Profitability
The goal for next year is to reach the 20,000 cars sold and first profits. “Our hope is to reach profitability by the end of next year if we launch the models we need to launch. It would be a very good result to achieve this in two years.“Colonnais admitted.
For the manager it is also important that dealers are profitable so that they are happy and engaged.”Our goal is that the return on investment (return on investment) is greater than 3%“almost double the market average,” he said.
The manager admits that the election of the classic distribution model (“where the dealership is at the center of everything”) at a time of “uncertainty” due to the implementation of the agency model proposed by certain brands. “I'm sure the agency problem helped us”he declares.
Colonnese stresses the importance for dealers to be complete points of sale with after-sales service. “We have chosen to work with dealers who have Developed and good quality after-sales service“By contract, you cannot open a point of sale that has not also developed an after-sales service, it is an essential condition,” he explains. And he assures that, even if they are multi-brand dealers“Omoda and Jaecoo are going to be the central part of its strategy”.
Another priority of the Chery Group was to create a solid storage logistics, management and distribution of spare parts provide the best service to Omoda and Jaecoo dealers and achieve “excellence” in customer service. “Before launching a model, The Azuqueca de Henares warehouse (Guadalajara) already has more than 97% of the parts available” explains the sales director.
“For us it is very important that the client feels calm and be clear that when you buy a car from Omoda or Jaecoo, you are buying a car with 7-year or 150,000-kilometer warranty and that it also has a very solid distribution network with resellers both points of sale, after-sales service and spare parts supply“, he concludes.
Agreement with Repsol
Additionally, Omoda and Jaecoo have just reached a Multi-energy agreement with Repsol which have been classified as “strategic alliance” for the automotive sector in Spain”. According to the signed agreement, Repsol will make its wide multi-energy offer and its main energy sources available to Omoda and Jaecoo. payment tools for individuals and professionalsamong others.
According to a joint statement, the agreement between the Chery Group brands and Repsol underlines the commitment of both companies to a sustainable mobility in Spain. Darren TuGeneral Manager of Omoda and Jaecoo in Spain, and Susana BaosDirector of Repsol's B2B sales force, was responsible for signing the agreement at Repsol's headquarters.