The fourth round of the War for the audience of the first night slot (access prime time) between The revolt (The 1) and The anthill (Antena 3) was resolved Thursday night in favor of Pablo Motos. With the visit of footballer Lamine Yamal, the space recorded 3,107,000 average viewers and 23.3% of screen share and became the most watched of the day with a total of 6,110,000 unique viewers in total, according to data published by the consultancy Barlovento Comunicación. based on Kantar measurements.
For his part, The revolt continued with the good results obtained since the beginning, even if they are not sufficient to give them the leadership of the last two days. David Broncano's program, which keeps the identity of its guests secret until the last moment, included the visit of the actor Raúl Cimas and obtained 2,601,000 viewers on average and a share of 19.2% (compared to 19.9% on Wednesday). In total, 5,495,000 million viewers connected at some point to the program, which continues to attract new audiences to public television. As he explains to EL PAÍS in this video According to Alex Rincón, strategic director of Dos30, “the key is to know where this audience comes from.”
Radical changes in four days
Barlovento's weekly report with Kantar data leaves a panorama that was difficult to imagine just a week ago. The anthill It achieves an average of 20.5% cumulative screen share over these four days, with a total of 11.8 million unique viewers (cumulative) and an average audience of 2.6 million. It is the most watched program of the bunch in the weekly report. But in second position, it is placed The revoltwhich in its opening week represents on average 18.4% of the shareadds 11.6 million unique viewers and records an average audience of 2.4 million viewers.
Television consumption in the box increased by 12.0% compared to the previous week, an improvement of almost 40% among viewers aged 13 to 44. In fact, the situation is unprecedented given that The anthillFar from losing audience with the arrival of the first major rival in years, has made one of the best starts in its history and is recording higher figures than the previous season. “At the moment, we can say that there are no losers, both win,” concludes Rincón.
There is a fact to take into account given the disparity of schedules between the two programs, and it is what reflects the audience in the time slot where they coincide (9:55 p.m.-10:50 p.m.). In this space, the weekly distance narrows: The anthill prevails with 19.6% screen share against 18.8% of The revoltPart of the advantage lies in its superiority on Thursday: the space presented by Pablo Motos obtained a share of 22.5% against 19.4% for its rival.
If we look at the profile of the public and their territorial distribution, The anthill It is aimed at women, children, those aged 65 to 74, people over 75 and the following communities: Andalusia, Galicia, Castile-La Mancha, Canary Islands, Aragon, Balearic Islands, Murcia, Castile and León. For its part, The revolt It is the leader among men, in the age group between 13 and 64 years old and in Catalonia, the Basque Country, Madrid, the Valencian Community, Asturias and Navarre.
The impact on social networks of this singular dispute that animated the Spanish television scene was reflected from the morning on X, where only a new gala of Big brother The number of conversations was higher than #LaRevueltaTVE, #PabloMotos or #RaulCimas. Precisely, the Telecinco program, which exempted from Babylon Show as a competitor to Motos and Broncano after hitting rock bottom with 3.1% audience share, it recorded 2,580,000 unique viewers and reached 16.8% screen share (1,022,000 viewers on average) in a later slot and not coinciding with the Motos and Broncano programs.