A button worth PLN 157 million – a project of the Rainbow travel agency that won silver in the competition

A button worth PLN 157 million – a project of the Rainbow travel agency that won silver in the competition

– It turns out that simple solutions are the best. This award is the result of the hard work of an interdisciplinary team consisting of IT, call center, e-commerce and marketing employees – emphasized Michał Jaworski, director of e-commerce, marketing and omnichannel strategy, as quoted in the release.

The Effie Awards Poland 2024 Gala took place on November 5 in Warsaw. Previously submitted projects were assessed by more than 200 experts from 14 jury groups. The competition jury nominated 29 entries and awarded 63 prizes, including 34 bronze, 25 silver and four gold in 27 categories.

The Effie Awards is the world's largest marketing competition, rewarding the most effective marketing activities, campaigns and solutions. It was first organized in 1968 in New York by the American Marketing Association. It has been held in Poland since 1999.

https://turystyka.rp.pl/biura-podrozy/art41415871-przycisk-wart-157-milionow-projekt-biura-podrozy-rainbow-ze-srebrem-w-konkursie

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