In this case, Milla Jasmine, former candidate of the reality TV show “Les Princes de l'amour 3”, which was broadcast in 2015, did not show the “advertising nature” of “posts, publications and stories” on her different accounts, while she receiving “remuneration or other consideration from advertisers”, which explains the suppression of fraud. “This absence of indications may be telling […] that the recommendations are made from the perspective of personal experience and not from the perspective of paid advertising,” which amounts to misleading consumers.
Administrative orders
Fraud Repression, which took the administrative injunction action, did not specify which advertisers had paid or offered compensation to the influencers in exchange for publication.
In June 2023, Parliament adopted texts regulating influencer marketing practices. Some professionals have been subjected to injunctions or even sanctions. In April, DGCCRF revealed this that “nearly half” of the 310 influencers it controls in 2022 and 2023 are “abnormal.”