A visitor to Prisma in Halikon was struck by a cardboard sales stand in the toy section with Cyrillic letters on it. Why did the Salo store consider it necessary to advertise Lego in Russian, given the world political situation?
It turns out that the ad text is not in Russian but in Ukrainian. The text – translated by Google Lens – invites you to purchase the “superpower game” offered by the “advent calendar” as a gift.
Most Finns do not differentiate between Ukrainian and Russian writing. So let's ask Haliko Prisma why the Lego stand advertising text is also brought to the store aisles as a version with Cyrillic letters.
Director of Prisma Haliko Heikki Keskinen to confirm it was Ukraine, not Russia.
– Lego has this advertising stand in different language versions, and one of the language options in this case is Ukrainian. We have a lot of Ukrainian customers, so we decided to provide a version in our own language for them, if possible, says Keskinen.
According to Keskinen, Lego doesn't even offer a Russian version of the billboard.
Keskinen added, at Prisma, which is part of the S group, consumables are ordered centrally, especially for toys and other similar products.