Insights 2024 « Euro Weekly News

Eurovision fever: insights from Eurotrack 2024 revealed. Image: Eurovision Song Contest / Facebook.

As Eurovision 2024 approaches, YouGov's latest Eurotrack findings shed light on which countries are preparing to watch.

The research reveals motivations for viewing and perceptions of public voting trends.

In Sweden, the 2024 host country, half of the population (50 percent) would like to watch the Eurovision Song Contest, indicating the highest viewing intention among the countries surveyed.

Italy and Spain are following closely, with 40 percent each expressing their plans to join.

On the other hand, only 28 percent of Brits have their eyes on the Eurovision Song Contest this year, while the Germans seem to be the least enthusiastic, with only 23 percent saying they are interested.

German interest is wavering

interesting, Germany you have witnessed a significant drop in enthusiasm for the Eurovision Song Contest since 2019, with a drop of 13 points.

Denmark shows a more modest decline of five points, while Britain sees a slight increase of five points in target viewership.

In the countries surveyed, a majority claim to have watched the Eurovision Song Contest before, with the exception of Italy, where 47 percent have not watched. Spain (88 percent), Sweden (85 percent) and Denmark (82 percent) have the highest awareness rates for the Eurovision Song Contest, with 72 percent of Brits reporting they have seen it at least once.

As for how people perceive the popularity of the Eurovision Song Contest in their country: Sweden leads with 64 percent considering it an important event, an increase of eight points from 2019, likely because the competition is being held for the seventh time.

In Britain, Eurovision's status as a major event has increased significantly since 2019, with 46 percent now considering the event important, compared to just 23 percent five years ago.

Conversely, only 19 percent of French respondents consider the Eurovision Song Contest to be important in France.

Why do British people watch Eurovision?

In Britain these are the main motivations for watching Eurovision often revolve around irony.

About a quarter (24 percent) find the commentary amusing, especially Graham Norton's reporting, and Britons (15 percent) among countries surveyed are the most likely to view the entertainment value and enjoy the performances, compared to just 3 to 9 percent of the countries surveyed. cents in other countries.

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